A Study of Teleworkers' Media Use
نویسندگان
چکیده
An empirical study was perjormed to examine the role of individual-, contextual-, and social-level factors on the media choice of geographically distributed teleworkers. Relevant data were gathered from teleworkers of a company, who were distributed throughout several satellite ojices. Data analysis indicated that teleworkers ’ choice of a medium resultedfiom the dynamics of individual-, contextual, and social-level variables. Management support as a social injJuence showed the strongest impact on teleworkers ’ media use. The study confirmed that, though regarded as a lean medium, email could become an efective and rich communication tool through an active social structuration process.
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